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How To Craft A Killer Unique Value Proposition For Niche Products

How To Craft A Killer Unique Value Proposition For Niche Products

by Helena_Andrade | Dec 6, 2020 | Content Marketing, Marketing

Whether online or offline, a unique value proposition (UVP) is critical for any sales narrative. However, people seem to have a limited understanding of them. They often overthink the difficulty of writing an excellent unique value proposition. In reality,...
The 4 Mistakes That Are Killing Your Social Proof Strategy

The 4 Mistakes That Are Killing Your Social Proof Strategy

by Helena_Andrade | Jul 16, 2020 | Content Marketing, Marketing

Social proof should be a marketer’s favorite tool to convert more online. I never get tired of saying that. The reason being social proof is one of the best ways to alleviate friction and overcome objections. Its powerful results speak volumes: People trust other...
How to increase open rates on emails by leveraging Psychology

How to increase open rates on emails by leveraging Psychology

by Helena_Andrade | Jun 29, 2020 | Consumer Behaviour, Content Marketing, Marketing, Uncategorized

“Failing to grab attention is YOUR fault, not the users’ lack of interest.”(Peep Laja) It’s 2020. Consumers receive tons of promotional emails every day. Their attention span is shortening. Last year, a study from Google showed 49% of...
5 Cognitive Biases To Boost Your Content Strategy

5 Cognitive Biases To Boost Your Content Strategy

by Helena_Andrade | Jun 29, 2020 | Consumer Behaviour, Marketing

Chances are, you’re aware that our brains don’t always work as logical machines. In fact, our decisions don’t always make complete sense. Our brains have “bugs”, called cognitive biases. They are tendencies to think in certain ways, and...
Emotional Marketing: Quick Steps to Convert More Online

Emotional Marketing: Quick Steps to Convert More Online

by Helena_Andrade | Jun 14, 2020 | Consumer Behaviour, Customer Retention, Marketing

Emotional marketing is key to understand and influence people’s behavior. However, the more I study Digital Psychology and Behavioral Design, the less I can separate emotions from motivation.  Emotion equals motivation, which makes these two concepts crucial...
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