by Helena_Andrade | Jun 7, 2020 | Consumer Behaviour, Marketing
If the average user checks their mobile phone 150 times a day, then why are conversion rates 270% higher on a desktop? During my classes at CXL, I was fascinated by this question. Mobile usage was already at an all-time high before the pandemic. However, during the...
by Helena_Andrade | May 23, 2020 | Consumer Behaviour, Marketing
You’ve got a killer idea for a new business. After evaluating competitors, tirelessly developing the product, you finally decide to launch. It moves forward at full speed until this question comes up: – How much are we going to charge for this thing? For...
by Helena_Andrade | May 17, 2020 | Consumer Behaviour
When people talk about online persuasion, Cialdini is the first name that comes up. His 7 principles of persuasion are – ReciprocityCommitment/ConsistencySocial ProofAuthorityLikingScarcityUnity – which are well-known and widely used. The book is...
by Helena_Andrade | May 3, 2020 | Consumer Behaviour, Content Marketing, Marketing
As digital technologies reshaped consumer engagement, it has become unpredictable, fluid, and experimental. If you are a marketer, it’s your duty to help companies adapt to this challenge. That’s why I knew 2020 would be the year to further study what...
by Helena_Andrade | Feb 9, 2020 | Consumer Behaviour, Marketing
?In this post, you will learn how to use Digital Psychology to increase engagement and optimize your conversion rate. Technology is rapidly transforming the Marketing industry. In fact, 86% of consumers will pay more for better customer experiences. But which skill...
