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How To Increase Mobile Conversion With Emotional Targeting

How To Increase Mobile Conversion With Emotional Targeting

by Helena_Andrade | Jun 7, 2020 | Consumer Behaviour, Marketing

If the average user checks their mobile phone 150 times a day, then why are conversion rates 270% higher on a desktop? During my classes at CXL, I was fascinated by this question. Mobile usage was already at an all-time high before the pandemic. However, during the...
Psychology of Pricing: How do people perceive VALUE?

Psychology of Pricing: How do people perceive VALUE?

by Helena_Andrade | May 23, 2020 | Consumer Behaviour, Marketing

You’ve got a killer idea for a new business. After evaluating competitors, tirelessly developing the product, you finally decide to launch. It moves forward at full speed until this question comes up:   – How much are we going to charge for this thing? For...
The 4 Main Myths About Online Persuasion

The 4 Main Myths About Online Persuasion

by Helena_Andrade | May 17, 2020 | Consumer Behaviour

When people talk about online persuasion, Cialdini is the first name that comes up.  His 7 principles of persuasion are – ReciprocityCommitment/ConsistencySocial ProofAuthorityLikingScarcityUnity – which are well-known and widely used.  The book is...
Digital Psychology: The Future Of Marketing Might Look Different Than You Think

Digital Psychology: The Future Of Marketing Might Look Different Than You Think

by Helena_Andrade | May 3, 2020 | Consumer Behaviour, Content Marketing, Marketing

As digital technologies reshaped consumer engagement, it has become unpredictable, fluid, and experimental. If you are a marketer, it’s your duty to help companies adapt to this challenge. That’s why I knew 2020 would be the year to further study what...
Digital Psychology: Why It’s The #1 Skill For Marketers In 2020

Digital Psychology: Why It’s The #1 Skill For Marketers In 2020

by Helena_Andrade | Feb 9, 2020 | Consumer Behaviour, Marketing

?In this post, you will learn how to use Digital Psychology to increase engagement and optimize your conversion rate. Technology is rapidly transforming the Marketing industry. In fact, 86% of consumers will pay more for better customer experiences. But which skill...
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