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Branding & Product Marketing

How To Craft A Killer Unique Value Proposition For Niche Products

Whether online or offline, a unique value proposition (UVP) is critical for any sales narrative....

How to increase open rates on emails by leveraging Psychology

“Failing to grab attention is YOUR fault, not the users’ lack of interest.”(Peep Laja) It's 2020....

5 Cognitive Biases To Boost Your Content Strategy

Chances are, you're aware that our brains don't always work as logical machines. In fact, our...

How To Increase Mobile Conversion With Emotional Targeting

If the average user checks their mobile phone 150 times a day, then why are conversion rates 270%...

Psychology of Pricing: How do people perceive VALUE?

You’ve got a killer idea for a new business. After evaluating competitors, tirelessly developing...

The 4 Main Myths About Online Persuasion

When people talk about online persuasion, Cialdini is the first name that comes up.  His...

Digital Psychology: The Future Of Marketing Might Look Different Than You Think

As digital technologies reshaped consumer engagement, it has become unpredictable, fluid, and...

Digital Psychology: Why It’s The #1 Skill For Marketers In 2020

?In this post, you will learn how to use Digital Psychology to increase engagement and optimize...

The 4 Mistakes That Are Killing Your Social Proof Strategy

Social proof should be a marketer’s favorite tool to convert more online. I never get tired of...
The 4 Main Myths About Online Persuasion

The 4 Main Myths About Online Persuasion

When people talk about online persuasion, Cialdini is the first name that comes up.  His 7 principles of persuasion are – ReciprocityCommitment/ConsistencySocial ProofAuthorityLikingScarcityUnity – which are well-known and widely used.  The book is...

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