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Branding & Product Marketing
How To Craft A Killer Unique Value Proposition For Niche Products
Whether online or offline, a unique value proposition (UVP) is critical for any sales narrative. But people seem to have a limited understanding of them. They overthink the difficulty of writing an excellent unique value proposition. They assume it has to be complex,...
How to increase open rates on emails by leveraging Psychology
“Failing to grab attention is YOUR fault, not the users’ lack of interest.”(Peep Laja) It's 2020. Consumers receive tons of promotional emails every day. Their attention span is shortening. Last year, a study from Google showed 49% of...
5 Cognitive Biases To Boost Your Content Strategy
Chances are, you're aware that our brains don't always work as logical machines. In fact, our decisions don't always make complete sense. Our brains have "bugs", called cognitive biases. They are tendencies to think in certain ways, and their role in consumer's...
How To Increase Mobile Conversion With Emotional Targeting
If the average user checks their mobile phone 150 times a day, then why are conversion rates 270% higher on a desktop? During my classes at CXL, I was fascinated by this question. Mobile usage was already at an all-time high before the pandemic. However, during the...
Psychology of Pricing: How do people perceive VALUE?
You’ve got a killer idea for a new business. After evaluating competitors, tirelessly developing the product, you finally decide to launch. It moves forward at full speed until this question comes up: – How much are we going to charge for this thing? For...
The 4 Main Myths About Online Persuasion
When people talk about online persuasion, Cialdini is the first name that comes up. His 7 principles of persuasion are – ReciprocityCommitment/ConsistencySocial ProofAuthorityLikingScarcityUnity – which are well-known and widely used. The book is...
Digital Psychology: The Future Of Marketing Might Look Different Than You Think
As digital technologies reshaped consumer engagement, it has become unpredictable, fluid, and experimental. If you are a marketer, it's your duty to help companies adapt to this challenge. That's why I knew 2020 would be the year to further study what moves people. In...
Digital Psychology: Why It’s The #1 Skill For Marketers In 2020
?In this post, you will learn how to use Digital Psychology to increase engagement and optimize your conversion rate. Technology is rapidly transforming the Marketing industry. In fact, 86% of consumers will pay more for better customer experiences. But which skill...
The 4 Mistakes That Are Killing Your Social Proof Strategy
Social proof should be a marketer’s favorite tool to convert more online. I never get tired of saying that. The reason being social proof is one of the best ways to alleviate friction and overcome objections. Its powerful results speak volumes: People trust other...
Emotional Marketing: Quick Steps to Convert More Online
Emotional marketing is key to understand and influence people’s behavior. However, the more I study Digital Psychology and Behavioral Design, the less I can separate emotions from motivation. Emotion equals motivation, which makes these two concepts crucial...