by luciafallavena | Dec 6, 2020 | Content Marketing, Marketing
Whether online or offline, a unique value proposition (UVP) is critical for any sales narrative. However, people seem to have a limited understanding of them. They often overthink the difficulty of writing an excellent unique value proposition. In reality,...
by luciafallavena | Jul 16, 2020 | Content Marketing, Marketing
Social proof should be a marketer’s favorite tool to convert more online. I never get tired of saying that. The reason being social proof is one of the best ways to alleviate friction and overcome objections. Its powerful results speak volumes: People trust other...
by luciafallavena | Jun 29, 2020 | Consumer Behaviour, Content Marketing, Marketing, Uncategorized
“Failing to grab attention is YOUR fault, not the users’ lack of interest.”(Peep Laja) It’s 2020. Consumers receive tons of promotional emails every day. Their attention span is shortening. Last year, a study from Google showed 49% of...
by luciafallavena | Jun 29, 2020 | Consumer Behaviour, Marketing
Chances are, you’re aware that our brains don’t always work as logical machines. In fact, our decisions don’t always make complete sense. Our brains have “bugs”, called cognitive biases. They are tendencies to think in certain ways, and...
by luciafallavena | Jun 14, 2020 | Consumer Behaviour, Customer Retention, Marketing
Emotional marketing is key to understand and influence people’s behavior. However, the more I study Digital Psychology and Behavioral Design, the less I can separate emotions from motivation. Emotion equals motivation, which makes these two concepts crucial...
by luciafallavena | Jun 7, 2020 | Consumer Behaviour, Marketing
If the average user checks their mobile phone 150 times a day, then why are conversion rates 270% higher on a desktop? During my classes at CXL, I was fascinated by this question. Mobile usage was already at an all-time high before the pandemic. However, during the...
