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How to increase open rates on emails by leveraging Psychology

How to increase open rates on emails by leveraging Psychology

by Helena_Andrade | Jun 29, 2020 | Consumer Behaviour, Content Marketing, Marketing, Uncategorized

“Failing to grab attention is YOUR fault, not the users’ lack of interest.”(Peep Laja) It’s 2020. Consumers receive tons of promotional emails every day. Their attention span is shortening. Last year, a study from Google showed 49% of...
5 Cognitive Biases To Boost Your Content Strategy

5 Cognitive Biases To Boost Your Content Strategy

by Helena_Andrade | Jun 29, 2020 | Consumer Behaviour, Marketing

Chances are, you’re aware that our brains don’t always work as logical machines. In fact, our decisions don’t always make complete sense. Our brains have “bugs”, called cognitive biases. They are tendencies to think in certain ways, and...
Emotional Marketing: Quick Steps to Convert More Online

Emotional Marketing: Quick Steps to Convert More Online

by Helena_Andrade | Jun 14, 2020 | Consumer Behaviour, Customer Retention, Marketing

Emotional marketing is key to understand and influence people’s behavior. However, the more I study Digital Psychology and Behavioral Design, the less I can separate emotions from motivation.  Emotion equals motivation, which makes these two concepts crucial...
How To Increase Mobile Conversion With Emotional Targeting

How To Increase Mobile Conversion With Emotional Targeting

by Helena_Andrade | Jun 7, 2020 | Consumer Behaviour, Marketing

If the average user checks their mobile phone 150 times a day, then why are conversion rates 270% higher on a desktop? During my classes at CXL, I was fascinated by this question. Mobile usage was already at an all-time high before the pandemic. However, during the...
Psychology of Pricing: How do people perceive VALUE?

Psychology of Pricing: How do people perceive VALUE?

by Helena_Andrade | May 23, 2020 | Consumer Behaviour, Marketing

You’ve got a killer idea for a new business. After evaluating competitors, tirelessly developing the product, you finally decide to launch. It moves forward at full speed until this question comes up:   – How much are we going to charge for this thing? For...
The 4 Main Myths About Online Persuasion

The 4 Main Myths About Online Persuasion

by Helena_Andrade | May 17, 2020 | Consumer Behaviour

When people talk about online persuasion, Cialdini is the first name that comes up.  His 7 principles of persuasion are – ReciprocityCommitment/ConsistencySocial ProofAuthorityLikingScarcityUnity – which are well-known and widely used.  The book is...
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