by Helena_Andrade | Jun 29, 2020 | Consumer Behaviour, Content Marketing, Marketing, Uncategorized
“Failing to grab attention is YOUR fault, not the users’ lack of interest.”(Peep Laja) It’s 2020. Consumers receive tons of promotional emails every day. Their attention span is shortening. Last year, a study from Google showed 49% of...
by Helena_Andrade | Jun 29, 2020 | Consumer Behaviour, Marketing
Chances are, you’re aware that our brains don’t always work as logical machines. In fact, our decisions don’t always make complete sense. Our brains have “bugs”, called cognitive biases. They are tendencies to think in certain ways, and...
by Helena_Andrade | Jun 14, 2020 | Consumer Behaviour, Customer Retention, Marketing
Emotional marketing is key to understand and influence people’s behavior. However, the more I study Digital Psychology and Behavioral Design, the less I can separate emotions from motivation. Emotion equals motivation, which makes these two concepts crucial...
by Helena_Andrade | Jun 7, 2020 | Consumer Behaviour, Marketing
If the average user checks their mobile phone 150 times a day, then why are conversion rates 270% higher on a desktop? During my classes at CXL, I was fascinated by this question. Mobile usage was already at an all-time high before the pandemic. However, during the...
by Helena_Andrade | May 23, 2020 | Consumer Behaviour, Marketing
You’ve got a killer idea for a new business. After evaluating competitors, tirelessly developing the product, you finally decide to launch. It moves forward at full speed until this question comes up: – How much are we going to charge for this thing? For...
by Helena_Andrade | May 17, 2020 | Consumer Behaviour
When people talk about online persuasion, Cialdini is the first name that comes up. His 7 principles of persuasion are – ReciprocityCommitment/ConsistencySocial ProofAuthorityLikingScarcityUnity – which are well-known and widely used. The book is...
