by luciafallavena | Dec 6, 2020 | Content Marketing, Marketing
Whether online or offline, a unique value proposition (UVP) is critical for any sales narrative. However, people seem to have a limited understanding of them. They often overthink the difficulty of writing an excellent unique value proposition. In reality,...
by luciafallavena | Jul 16, 2020 | Content Marketing, Marketing
Social proof should be a marketer’s favorite tool to convert more online. I never get tired of saying that. The reason being social proof is one of the best ways to alleviate friction and overcome objections. Its powerful results speak volumes: People trust other...
by luciafallavena | Jun 29, 2020 | Consumer Behaviour, Content Marketing, Marketing, Uncategorized
“Failing to grab attention is YOUR fault, not the users’ lack of interest.”(Peep Laja) It’s 2020. Consumers receive tons of promotional emails every day. Their attention span is shortening. Last year, a study from Google showed 49% of...
by luciafallavena | May 3, 2020 | Consumer Behaviour, Content Marketing, Marketing
As digital technologies reshaped consumer engagement, it has become unpredictable, fluid, and experimental. If you are a marketer, it’s your duty to help companies adapt to this challenge. That’s why I knew 2020 would be the year to further study what...
