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How To Craft A Killer Unique Value Proposition For Niche Products

How To Craft A Killer Unique Value Proposition For Niche Products

by Helena_Andrade | Dec 6, 2020 | Content Marketing, Marketing

Whether online or offline, a unique value proposition (UVP) is critical for any sales narrative. However, people seem to have a limited understanding of them. They often overthink the difficulty of writing an excellent unique value proposition. In reality,...
The 4 Mistakes That Are Killing Your Social Proof Strategy

The 4 Mistakes That Are Killing Your Social Proof Strategy

by Helena_Andrade | Jul 16, 2020 | Content Marketing, Marketing

Social proof should be a marketer’s favorite tool to convert more online. I never get tired of saying that. The reason being social proof is one of the best ways to alleviate friction and overcome objections. Its powerful results speak volumes: People trust other...
How to increase open rates on emails by leveraging Psychology

How to increase open rates on emails by leveraging Psychology

by Helena_Andrade | Jun 29, 2020 | Consumer Behaviour, Content Marketing, Marketing, Uncategorized

“Failing to grab attention is YOUR fault, not the users’ lack of interest.”(Peep Laja) It’s 2020. Consumers receive tons of promotional emails every day. Their attention span is shortening. Last year, a study from Google showed 49% of...
Digital Psychology: The Future Of Marketing Might Look Different Than You Think

Digital Psychology: The Future Of Marketing Might Look Different Than You Think

by Helena_Andrade | May 3, 2020 | Consumer Behaviour, Content Marketing, Marketing

As digital technologies reshaped consumer engagement, it has become unpredictable, fluid, and experimental. If you are a marketer, it’s your duty to help companies adapt to this challenge. That’s why I knew 2020 would be the year to further study what...

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